When it comes to insurance in the United States, American Family Insurance, colloquially known as AmFam, is a name that resonates with many. Started in 1927, it has since established a robust portfolio of insurance options that covers everything from homes and properties to vehicles and lives. However, this article aims to shed light on one particular aspect of American Family Insurance — auto insurance.
History and Legacy
Originally founded as Farmers Mutual Insurance Company, the Madison, Wisconsin-based American Family Insurance has been serving Americans for nearly a century. Over the years, it has built a reputation for providing comprehensive auto insurance packages that can be customized to fit individual needs. This includes traditional coverage options like liability, collision, and comprehensive insurance, as well as unique options like emergency road service and rental reimbursement.
Coverage Options
Liability Coverage
Liability coverage is one of the primary forms of auto insurance. It covers the cost if you’re responsible for injuring someone or damaging someone else’s property in a car accident.
Collision Coverage
This plan covers damages to your car that result from a collision with another vehicle or object.
Comprehensive Coverage
Comprehensive insurance extends beyond accidents and covers damage to your car from natural disasters, theft, and other types of losses not related to crashes.
Uninsured and Underinsured Motorist Coverage
This insurance protects you if you’re in an accident with someone who is either uninsured or does not have sufficient insurance to cover the damages.
Emergency Road Service
For breakdowns and other roadside troubles, AmFam offers emergency road service as part of its auto insurance options. This is incredibly useful for families who are constantly on the move.
Rental Reimbursement
If your car is being repaired due to an accident, this feature covers the cost of renting a vehicle for the duration of the repairs.
Discounts and Savings
AmFam offers a variety of discounts to cater to different needs, such as:
- Multi-Vehicle Discounts: For those insuring more than one car.
- Good Student Discounts: For young drivers with good academic records.
- Safe Driver Discounts: For those with a clean driving record.
- Loyalty Discounts: For long-term customers.
- Bundling: Savings when you bundle auto insurance with home or renters insurance.
Customer Service and Claims Process
What sets American Family Insurance apart from other providers is its emphasis on customer service. With its 24/7 helpline and a user-friendly website, policyholders can easily file claims, make payments, and manage their policies online. Furthermore, they provide a claims concierge who helps guide you through the process of filing a claim.
App and Technology
The MyAmFam app offers functionalities like digital ID cards, easy bill pay, and claim tracking, all at your fingertips. Their Teen Safe Driver app is aimed at helping young drivers develop safe driving habits by providing real-time feedback.
Reputation and Ratings
American Family Insurance enjoys a strong reputation and has been awarded high ratings by independent agencies for financial stability and customer satisfaction. In particular, J.D. Power and Associates have consistently ranked it above average in terms of customer satisfaction.
Comparing with Other Insurance Providers
When compared to giants like GEICO or State Farm, American Family Insurance offers competitive rates, particularly for families and safe drivers. It might not always be the cheapest option available, but the extent of coverages and the quality of customer service often justify the price tag.
Conclusion
American Family Insurance presents a compelling package for anyone seeking auto insurance in the United States. From basic to comprehensive plans, a plethora of discounts, and a customer-centric approach, it covers all the bases that an American family would need to feel secure on the road.
With nearly a century of experience, a solid range of insurance packages, and a strong focus on customer satisfaction, American Family Insurance remains a reliable and trustworthy choice for auto insurance.

“Ojal Bhatkar, with her deep passion and expertise in the automotive field, shares insightful content on her blog. She closely follows and comments on the newest automotive technologies and trends.”